The 2015 Fall Home campaign included something we hadn't done in a while: A print catalog. And not just any print catalog that might come in the Sunday paper or your mailbox, but a direct mail piece that would inspire guests, be their go-to reference throughout the season, and be so beautiful they'd would want to display it on their coffee tables. Ultimately, we succeeded (although I haven't seen anyone's coffee table). Below is the catalog, distributed to 2.5 million households throughout the US, and the corresponding content we created for our various social channels.
Catalog
