Target Wonderland is an annual immersive experience filled with fun activities, sweet treats, photo ops and more. While the theme and location evolves each year, the goal remains the same: To bring joy to families during the holiday season.
As lead writer bringing this to life each year, I oversee copy from our agency partner, create all of the out-of-home content and Target.com landing pages and lead the on-site photo/video documentation.
2019: New York
2023: New York, Dallas and LA
2024: New York, Atlanta and Dallas
Target Finds inspires and delights guests through highly curated, socially reactive and seasonally relevant storytelling while showcasing some of the most unique and unexpected products Target sells.
Our goal for this work was to let guests know that "tricking out your home/costume/candy doesn't have to be tricky" with Target. It was all about the ease of getting everything you need in one place, and having options for everyone. We used fun "tricks" in our videos, paired with the message "Target's the trick to _______" to bring this to life in a fun way.
Created a video series for Target’s YouTube channel, which used Target products to help guests through a variety of life moments.
CD: Ryan Brown
ACD: Melissa Andrykowski
CW: Anna Zahler
AD: Michael Harris
DP: Joel Weber
Director: Josh Lane
Production Co: Rikshaw Films
EP: Michelle Lappin Day
Producer: Jodi Nelson
